Lost in the Supermarket

A Fresh Perspective on Dinner

October 07, 2019
Lost in the Supermarket
A Fresh Perspective on Dinner
Chapters
Lost in the Supermarket
A Fresh Perspective on Dinner
Oct 07, 2019
SupermarketGuru
Show Notes

All industries have experienced change at a breakneck pace throughout the past decade. Digital technology has changed the way Americans live, shop and eat.   Food may seem impenetrable to these forces — no matter what, people still need to eat.   Join us as we speak with Tara-Ann Dugan, Director of Consumer & Marketplace Insights at National Pork Board on food trends.  Tara has held roles at McDonald’s Corporate and IRI, working with Tyson, and will be sharing NPB’s new foundational research study executed amongst thousands of consumers uncovering key usage behaviors, attitudes and drivers when getting dinner on the table.  You’ll hear about:

·       Changing consumer needs

·       9 dinner occasions identified in the new Dinner at Home in America Research

·       What contributes to the dinner choices Americans make

·       What shopping habits are leading to those choices

·       How has plant-based impacted the pork category

·       Perceptions of pork and meat and what it means for Retail



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